CUUP Swim: The Fit Breakdown

Boasting the DNA of your favorite bra and the style of summer, CUUP Swim delivers 53 different sizes and trademark fit technology that encourages our muses to dive right into summer, free of restraint and yet full of support.

CUUP Swim: The Fit Breakdown

No doubt modern life under the sun has forever been changed--and with the launch of CUUP Swim, swimwear will never be the same. Boasting the DNA of your favorite bra and the style of summer, our new swimwear line delivers 53 different sizes and trademark fit technology that is both prescriptive and disruptive. Without having to sacrifice support for statement-making form, CUUP Swim is a first in the swimwear category--encouraging our muses to chase the sun and dive right into the season, free of restraint and yet full of support.

CUUP SWIM FIT OVERVIEW 

  • We’ve successfully been able to deliver 53 sizes, 30A to 42F, through the assistance of minimalist design details and our trademark back-closure adjustable slider system, CUUP Slide & Set™--our bra-strap inspired feature that ensures a precision fit and an expansive size run.

  • Just as our CUUP woman would select her favorite bra, we advise her to pick her cup and band size, and through the use of the CUUP Slide & Set™, adjust her band for a more prescriptive fit.

  • Going even deeper in our attempt to achieve extended universality, coverage, and quality, we created a customized grade and worked with live models of every single size we offer.

  • We worked to refine the details from the wire, to back closure, the proportion, hold and resistance of the straps, and the linings of the fabric to drive home distinction in our swimwear and create a more inclusive swimsuit that was ultimately better-designed.

A SIZE CHART WITH 53 OFFERINGS?

  • I know, we’re just as excited to offer this kind of range! Our signature adjustable size chart, created for the CUUP muse, guides our woman to choose the perfect size--a first for swimwear that previously has not been sized. 

  • Swim is often thought of in more traditional (read: restrictive) strata, i.e., “Small,” “Medium,” “Large,” etc. But our signature sizing chart allows for a precision fit.

  • With the breakthrough help of our trademark adjustable slider, the CUUP woman has the rare option to choose between 53 different sizes, from 30A to 42F, for her swim needs.

HOW DOES THE CUUP SLIDE & SET™ ACTUALLY WORK?

  • Each swim top comes with a back-closure adjustable slider system--CUUP Slide & Set™--allowing the CUUP woman to have size flexibility over time if needed. 

  • Similar to the way you choose your bra and panties on the CUUP website, you’ll be able to select your cup and band size for your prescribed Swim Fit.

  • Gently glide the trademark adjustable strap from right to left--its design inspired by the actual strap of a bra--you’ll be able to work within two size ranges with this innovative product technology to achieve a more adaptable fit and versatile size range. This breakthrough technology keeps in mind that our bodies fluctuate and move, so the Slide and Set™ can adapt with you for a customizable experience.

  • Your cup volume will stay the same, but your bands will oscillate, giving you a snugger or looser fit--whatever you prefer for a day in the sun.

HOW DID THE CUUP SLIDE & SET™ COME TO BE?

  • Our exacting design team began developing the CUUP Slide & Set™ by hand-sketching concepts, creating 3-D renderings, and rounds and rounds of custom molds before landing on the closure design and system.

AND WHAT ABOUT THE SHOULDER STRAPS?

  • The same is true for your bikini strap! Just like your favorite CUUP bra, you position your straps in place to secure the best fit.

ARE THE CUUP SWIM BOTTOMS JUST AS SECURE OF A FIT?

  • The unique bottoms have an anti-wedge ability thanks to the ultra-thin lining and hidden seam that stays secure for an adaptive fit. 

SPEAKING OF, HOW DOES CUUP SWIM FEEL?

  • We’re excited that our “self fabric” is made from regenerated nylon called Econyl® for a noticeably softer hand feel.

  • We wanted to find more sustainable materials that also deliver quality, fit, and performance and meet your goals around aesthetics and fit.

  • Go ahead, try for yourself!

Tags: CUUP BodyTalk , CUUP Size Guide , CUUP Swim , sizing , Swim

More Bodytalk

Community

Community

A Garden Dinner with CUUP

In the spirit of community, and in celebration of Jade & Emerald, we hosted an intimate dinner party with some of our closest friends – and biggest muses – at the idyllic Palma in Greenwich Village.

Read more

Smells Like Summer Spirit

With the launch of CUUP Swim, we’re on a quest to personify the look of summer. But what about the smell of season? Writer Fiorella Valedsolo waxes poetic about the all-over sensorial impact of the warmer climes in the latest Body of Ideas feature. 

Read more

Finding My Place In The Water

Learning the aquatic history of Siraad Dirshe’s ancestors gave the writer and budding surfer a newfound sense of belonging in the water.

Read more

CUUP Swim: The Fit Breakdown

Boasting the DNA of your favorite bra and the style of summer, CUUP Swim delivers 53 different sizes and trademark fit technology that encourages our muses to dive right into summer, free of restraint and yet full of support.

Read more

Comments

Comments will need to be approved before being published

Join the Conversation