We photographed forty five women from the CUUP community, styling our core silhouettes on a range of real bodies. This is how fit should always feel. Thanks for being part of the new narrative.
On Saturday, February 1st, we photographed 45 women from the CUUP community, styling our core silhouettes on a range of real bodies (in really great vintage from The Break in Williamsburg, Brooklyn).
For years, our many female forms have been squeezed into a few standard sizes. When our differences haven’t fit, we’ve been asked to compromise – our comfort, our sensuality, our sense of belonging. We created CUUP to change that. To celebrate, not solve, women’s complexities.
So, we threw out a century-old sizing scale and made our measurements on real female bodies. Today, we proudly offer 39 sizes, A to H, of bras designed to fit different.
Meet the women who joined us. The strength and softness they exude exemplifies how fit should always feel.
CUUP interviewed Neada Deters, founder of LESSE, in January 2020, before the words ‘ritual’ and ‘self-care’ had become intertwined with ‘social-distancing.’ Two months later, Neada’s gentle advice for creating ritual is more relevant than ever. Less really is more.
We rounded up the best tips for reading, breathing, and cooking with joy, during the most uncertain of times. Expert at-home advice for staying healthy & busy – delivered directly from your BodyTalk™ community.
Julia Reiss, writer & humorist living in Paris, is done suffering when it comes to nutrition and beauty. Drawing upon a European sensibility, she encourages us all to get rid of the guilt and make self-care sacred.