We photographed forty five women from the CUUP community, styling our core silhouettes on a range of real bodies. This is how fit should always feel. Thanks for being part of the new narrative.
On Saturday, February 1st, we photographed 45 women from the CUUP community, styling our core silhouettes on a range of real bodies (in really great vintage from The Break in Williamsburg, Brooklyn).
For years, our many female forms have been squeezed into a few standard sizes. When our differences haven’t fit, we’ve been asked to compromise – our comfort, our sensuality, our sense of belonging. We created CUUP to change that. To celebrate, not solve, women’s complexities.
So, we threw out a century-old sizing scale and made our measurements on real female bodies. Today, we proudly offer 39 sizes, A to H, of bras designed to fit different.
Meet the women who joined us. The strength and softness they exude exemplifies how fit should always feel.
Tahirah Hairston – fashion & beauty features director – chose ‘audacity’ as her word for 2020. She reflects on her year of prioritizing intention over outcome and the role of risk-taking in reshaping our world.
This holiday is no doubt free of the frills and distractions of seasons past, but that doesn’t make it any less impactful. With our UNWRAPPED holiday series, we explore the revealing, life-long lessons five inspiring creative duos have uncovered over this year in isolation and solitude.
In May, we asked healthcare workers from the CUUP community to share their stories from the medical frontlines. This week, we’re celebrating their continued commitment. Join us by reading their inspiring, humbling stories – and thanking the frontline workers in your community.