We photographed forty five women from the CUUP community, styling our core silhouettes on a range of real bodies. This is how fit should always feel. Thanks for being part of the new narrative.
On Saturday, February 1st, we photographed 45 women from the CUUP community, styling our core silhouettes on a range of real bodies (in really great vintage from The Break in Williamsburg, Brooklyn).
For years, our many female forms have been squeezed into a few standard sizes. When our differences haven’t fit, we’ve been asked to compromise – our comfort, our sensuality, our sense of belonging. We created CUUP to change that. To celebrate, not solve, women’s complexities.
So, we threw out a century-old sizing scale and made our measurements on real female bodies. Today, we proudly offer 39 sizes, A to H, of bras designed to fit different.
Meet the women who joined us. The strength and softness they exude exemplifies how fit should always feel.
Paola Atlason, certified Holistic Health and Nutrition Coach, answers all our questions about cravings during quarantine, anchoring wellness routines in isolation, and deciphering the signals our bodies are sending.
Jessie Jobst set out to ride her motorcycle around the world – before having to pause her journey in order to safely quarantine. Here, she shares lessons from the road – on energies & consciousness, gender roles, fear & intuition.
Julia Reiss – writer, humorist, and CUUP’s lifeline to a Parisian way of life – takes an honest look at eating disorders in isolation, sharing her tips for battling old habits and finding loving resilience.
Francesca Garigue reflects on the stories we were told as little girls, the way revisions can feel so rebellious, and how she’s using this pause to tune into that voice that so many women ignore their whole lives.