We photographed forty five women from the CUUP community, styling our core silhouettes on a range of real bodies. This is how fit should always feel. Thanks for being part of the new narrative.
On Saturday, February 1st, we photographed 45 women from the CUUP community, styling our core silhouettes on a range of real bodies (in really great vintage from The Break in Williamsburg, Brooklyn).
For years, our many female forms have been squeezed into a few standard sizes. When our differences haven’t fit, we’ve been asked to compromise – our comfort, our sensuality, our sense of belonging. We created CUUP to change that. To celebrate, not solve, women’s complexities.
So, we threw out a century-old sizing scale and made our measurements on real female bodies. Today, we proudly offer 39 sizes, A to H, of bras designed to fit different.
Meet the women who joined us. The strength and softness they exude exemplifies how fit should always feel.
With the launch of CUUP Swim, we’re on a quest to personify the look of summer. But what about the smell of season? Writer Fiorella Valedsolo waxes poetic about the all-over sensorial impact of the warmer climes in the latest Body of Ideas feature.
Boasting the DNA of your favorite bra and the style of summer, CUUP Swim delivers 53 different sizes and trademark fit technology that encourages our muses to dive right into summer, free of restraint and yet full of support.