CUUP BodyTalk™

A body of women in support of a woman's body.

Smells Like Summer Spirit

With the launch of CUUP Swim, we’re on a quest to personify the look of summer. But what about the smell of season? Writer Fiorella Valedsolo waxes poetic about the all-over sensorial impact of the warmer climes in the latest Body of Ideas feature. 

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Finding My Place In The Water

Learning the aquatic history of Siraad Dirshe’s ancestors gave the writer and budding surfer a newfound sense of belonging in the water.

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Saline Dreams: How I Thought My Breasts Were My Golden Ticket to Perfection

Baring it all, writer Devine Blacksher reveals how a quest for perfection led her to get breast surgery in college. But the decision ultimately offered her control back over her body in ways she never thought.

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Behind The Collection: How CUUP Landed on Mars

Inspired by the paintings and vision of expressionist painter Alma Thomas, Pascal Guéraçague, CUUP’s Senior Vice President of Product, Materials and Innovation, developed a red for our latest Mars and Slate collection that was bound to break the lingerie industry mold.

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Alma Thomas: The Woman Who Saw The Future and Painted It

On the launch of our Mars and Slate color collection—an homage to the late expressionist painter Alma Thomas—curator and art world heavyweight, Chaédria LaBouvier unpacks Thomas’s inspiring color theory and the complicated history behind “firsts” for Black creatives.

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