Care for Your CUUP
We put together a step-by-step guide for how to keep your CUUP bras looking and feeling their best.
Smells Like Summer Spirit
With the launch of CUUP Swim, we’re on a quest to personify the look of summer. But what about the smell of season? Writer Fiorella Valedsolo waxes poetic about the all-over sensorial impact of the warmer climes in the latest Body of Ideas feature.
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Finding My Place In The Water
Learning the aquatic history of Siraad Dirshe’s ancestors gave the writer and budding surfer a newfound sense of belonging in the water.
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CUUP Swim: The Fit Breakdown
Learn more about our dynamic sizing system for CUUP Swim. Made to accommodate all of our sizes, across 30-44 bands, to offer you the support you know and love from CUUP.