CUUP BodyTalk

A body of women in support of a woman's body.

Smells Like Summer Spirit

With the launch of CUUP Swim, we’re on a quest to personify the look of summer. But what about the smell of season? Writer Fiorella Valedsolo waxes poetic about the all-over sensorial impact of the warmer climes in the latest Body of Ideas feature. 

Read more

Finding My Place In The Water

Learning the aquatic history of Siraad Dirshe’s ancestors gave the writer and budding surfer a newfound sense of belonging in the water.

Read more

CUUP Swim: The Fit Breakdown

Boasting the DNA of your favorite bra and the style of summer, CUUP Swim delivers 53 different sizes and trademark fit technology that encourages our muses to dive right into summer, free of restraint and yet full of support.

Read more

Join the Conversation