Brand Black
Hex: #000000
RGB: (0,0,0)
CMYK: 0 0 0 100%
Website style-guide
Typography
Hero Headline
Commonly used on hero sections and is often at 4.5rem (approximately 72px*)Heading 1
Used on the product page as the product heading. Often times used as the first section of text, i.e article heading (approximately 24px*)Heading 2
Primarily used as section titles, the most common used heading type throughout the site as a section title. It is also used as the blog title (approximately 20px*)Heading 3
Seen on the product page a product feature headline, such as product description, Fit Profile, and Complete the Look (approximately 18px*)Heading 4
Most commonly used as the filter heading, and the footer section (approximately 16px*)Heading 5
Primarily used for the nav (approximately 14px*)Buttons and Forms
Text Blocks
Meet CUUP: the most flattering and comfortable bra you'll ever wear. Four everyday bras, individually tailored from A to G that lift, shape and support.
Meet CUUP: the most flattering and comfortable bra you'll ever wear. Four everyday bras, individually tailored from A to G that lift, shape and support.Meet CUUP: the most flattering and comfortable bra you'll ever wear. Four everyday bras, individually tailored from A to G that lift, shape and support.
Meet CUUP: the most flattering and comfortable bra you'll ever wear. Four everyday bras, individually tailored from A to G that lift, shape and support.
Ferry Font: Meet CUUP: the most flattering and comfortable bra you'll ever wear. Four everyday bras, individually tailored from A to G that lift, shape and support.
Sang Bleu Font: Meet CUUP: the most flattering and comfortable bra you'll ever wear. Four everyday bras, individually tailored from A to G that lift, shape and support.
Brand Colors
Brand White
Hex: #FFFFF
RGB: (255, 255, 255)
CMYK: 0 0 0 0
Brand Lite Gray
Hex: #F8F8F8
RGB: (248, 248, 248)
CMYK: 0 0 0 3%
Brand Dark Gray
Hex: #6A6D75
RGB: (106, 109, 117)
CMYK: 4% 3% 0 54%
Product Blush
Hex: #EEDCC7
RGB: (238, 220, 199)
CMYK: 0 7% 15% 7%
Product Clay
Hex: #B45438
RGB: (180, 84, 56)
CMYK: 0 28% 49% 29%