We support you.

Intimates made to fit you. Not the other way around.

Our Mission

We began with a vision: to create a collection of flattering, comfortable and unrestrictive bras built for a wide range of bodies without compromising comfort, fit, or aesthetic. Bras that lift, shape, and support — without excess materials that pinch or bulk. That look and feel great in every size, A to G. With more to follow.

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Tailored fit

Reimagined sizing and proportion design for consistent, minimal bras in all sizes

Ultra-lightweight fabric

High quality textiles that move with you and feel light as air

Natural shaping & support

Definition, separation, and lift — no pushing, squeezing, enhancing or flattening


Elegant cuts, considered details, and custom accents create our flattering silhouettes

These bras are next level. And I’ve tried EVERY BRAND OUT THERE. Also, I’m extremely picky! Simple, sexy, classic.

Samantha, 36 E

The holy grail of innerwear. Look no further.

Parul, 30 F

I LOVE this bra! It's the first bra I've found that is lightweight and supportive at the same time. I'm buying them all!

Heather, 34 D

This bra has revolutionized my clothing situation. I love this bra because my body doesn't have to conform to it, it conforms to my body.

Lian, 32 D

Our Core Silhouettes


"As for the quality of the bras... I'm undoubtedly a fan. ...discovering a more comfortable fit that took my natural boob shape into account has been liberating."

"CUUP's products are designed to be easy and minimal, which makes them versatile enough to be worn with just about anything."

"Perfect—yes perfect!—bras"

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