Reimagined sizing and proportion design for consistent, minimal bras in all sizes
We began with a vision: to create a collection of flattering, comfortable and unrestrictive bras built for a wide range of bodies without compromising comfort, fit, or aesthetic. Bras that lift, shape, and support — without excess materials that pinch or bulk. That look and feel great in every size, A to G. With more to follow.
These bras are next level. And I’ve tried EVERY BRAND OUT THERE. Also, I’m extremely picky! Simple, sexy, classic.
The holy grail of innerwear. Look no further.
I LOVE this bra! It's the first bra I've found that is lightweight and supportive at the same time. I'm buying them all!
This bra has revolutionized my clothing situation. I love this bra because my body doesn't have to conform to it, it conforms to my body.
"As for the quality of the bras... I'm undoubtedly a fan. ...discovering a more comfortable fit that took my natural boob shape into account has been liberating."
"CUUP's products are designed to be easy and minimal, which makes them versatile enough to be worn with just about anything."