We Support You.

Your Bra Should Be Made to Fit You, Not the Other Way Around.

Meet CUUP: the most flattering and comfortable bra you'll ever wear. Four everyday bras, individually tailored from A to G that lift, shape and support.

Beautiful in Every Size

Reimagined fit and proportion design. For consistent, minimal bras in all sizes

Ultra-Light, Non-Restrictive

Innovative stretch materials, carefully selected by our team, move with you and feel light as air.

Natural Support

Definition and lift—no pushing, squeezing, enhancing or flattening. Simply you, supported.

Elevated Simplicity

Every detail matters. Silhouette-driven designs and flattering accents. Look and feel good.

The Scoop

The Scoop - $68
Clay
The Scoop - $68
Black
The Scoop - $68
Blush

The Balconette

The Balconette - $68
Black
The Balconette - $68
Blush
The Balconette - $68
White

The Demi

The Demi - $68
Blush
The Demi - $68
Black

The Plunge

The Plunge - $68
Black
The Plunge - $68
Blush

The Bikini

The Bikini - $18
Blush
The Bikini - $18
Clay
The Bikini - $18
White
The Bikini - $18
Black

The Thong

The Thong - $18
White
The Thong - $18
Black
The Thong - $18
Clay
The Thong - $18
Blush

I feel so comfortable and I feel pretty. When I looked in the mirror wearing CUUP today, I feel really good!

Pam, 38G

Feel Confident
in Your Skin

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