CUUPCreates: Ali & Jasmine

In the spirit of community, and in celebration of Jade & Emerald, we hosted an intimate dinner party with some of our closest friends – and biggest muses – at the idyllic Palma in Greenwich Village.

With the launch of CUUP Swim, we’re on a quest to personify the look of summer. But what about the smell of season? Writer Fiorella Valedsolo waxes poetic about the all-over sensorial impact of the warmer climes in the latest Body of Ideas feature. 

Learning the aquatic history of Siraad Dirshe’s ancestors gave the writer and budding surfer a newfound sense of belonging in the water.

Boasting the DNA of your favorite bra and the style of summer, CUUP Swim delivers 53 different sizes and trademark fit technology that encourages our muses to dive right into summer, free of restraint and yet full of support.