BRAS THAT WORK
fitting at home

Our definition of innovation: Bras that offer the same stylish, comfortable, lightweight support across 53 sizes.

Our definition of innovation: Bras that offer the same stylish, comfortable, lightweight support across 53 sizes.
Want to know how we do it?
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THE ANATOMY OF A CUUP BRA

What makes our bras stand out? It’s all in the details – like innovative underwire, luxe performance materials, and elevated finishing touches.

1. Lightweight Performance Materials
2. Innovative & Flexible Underwire
3. Tagless Closure
4. Gold-Finished Hardware
5. Adjustable Lay-Flat Straps
6. Seamless Edges
THE DIFFERENCE IS CUUP

What makes our bras stand out? It’s all in the details – like innovative underwire, luxe performance materials, and elevated finishing touches.

NATURAL SHAPING

Our bras are made to accentuate your form. We carefully consider everything, from underwire length and flexibility to material function, for the most natural shaping and comfortable support.

A BETTER WAY TO UNDERWIRE

Underwire has a bad reputation – ours does everything you need it to, so you can forget it’s there. It curves to your body and supports each breast for the most true-to-you fit.

SUPPORT WITHOUT THE WEIGHT

No padding, no unnecessary layers. We use the very best performance materials to give our bras a minimal look and feel, while still being superior in support.

AN ACCURATE FIT, ALWAYS

We created our sizing system based on measurements made on real bodies. Then we perfected the details to deliver the perfect fit for each of our 53 sizes.

The underwear
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Soft touch, sensual shaping, everyday comfort. There’s underwear for every fit preference.
SHOP UNDERWIRE
The Bra
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Our range of best selling bras offer natural shaping and stylish support in 53 sizes.
SHOP SETS