We Support Sustainable Brands

In honor of Earth Day, we're featuring the brands we love who make sustainability a priority. Enter the sweepstakes to win a CUUP bra.
We Support Sustainable Brands

At CUUP, we strive to use practices that are as sustainable as possible. We’re always looking for ways we can do even more to reduce waste and protect our planet. And we support other brands that are also making sustainability a priority. Read about a few of our favorites — and enter your email to win something from them and from CUUP:


This haircare brand’s ingredients go through the Cold Process Method™ so that they maintain the highest nutrient levels possible, and use 90% less energy than other common production processes.

Brother Vellies

The South African shoe company does a great job being transparent about  sustainability, mapping out the sourcing of their materials, the farmers and suppliers, and their carbon footprint.


Sustainability is what they’re known for. And it’s because they do it really well, making it their top priority on every level. They start at the very infrastructure of their company, and maintain all the way through to humane practices in their factories — transparently documented on their website.


Trades: Fully organic hand soap made from essential oils that comes in packaging that’s both recycled and recyclable— and looks nicer than the plastic bottles you’re used to.


Los Angeles-based Re/Done manufactures all their repurposed denim in Downtown Los Angeles, and use a fraction of the average amount of water typically used to make denim.


More Bodytalk



A Garden Dinner with CUUP

In the spirit of community, and in celebration of Jade & Emerald, we hosted an intimate dinner party with some of our closest friends – and biggest muses – at the idyllic Palma in Greenwich Village.

Read more

Smells Like Summer Spirit

With the launch of CUUP Swim, we’re on a quest to personify the look of summer. But what about the smell of season? Writer Fiorella Valedsolo waxes poetic about the all-over sensorial impact of the warmer climes in the latest Body of Ideas feature. 

Read more

Finding My Place In The Water

Learning the aquatic history of Siraad Dirshe’s ancestors gave the writer and budding surfer a newfound sense of belonging in the water.

Read more

CUUP Swim: The Fit Breakdown

Boasting the DNA of your favorite bra and the style of summer, CUUP Swim delivers 53 different sizes and trademark fit technology that encourages our muses to dive right into summer, free of restraint and yet full of support.

Read more


Comments will need to be approved before being published

I was reading up on your sustainability and ethical practices. Thank you for sharing about your affiliates as well

Amy Teachman

Jun 2021

I love the style and philosophy of your bras, and I love that you support sustainable brands. I want to become one of your customers, but I can’t find any information about how sustainable and ethical you are! Could you please point me to where I can find this information or make this information publicly accessible?

Thank you!

Donna Riggle

Nov 2020

Join the Conversation