Our Story

Boobs are complicated.

They are different shapes, sizes, and densities. The bigger they are, the more support they need.

For a long time, the bra industry has tried to make women believe they are “too big” or “too small.” By squeezing 100% of women and their boobs into 15 standard sizes, companies were able to justify a lack of thoughtfulness and quality. It’s easier and cheaper to make a bra without a considered foundation. You’ve probably been told, “Sorry, we don’t make it in that size.” But 66% of women in the U.S. wear a D-cup or larger. Which means ⅔ of the female population has been largely ignored.

At CUUP, we believe the bras you wear should be made to fit you, not the other way around.

So we began with a vision: a collection of flattering, comfortable, and unrestrictive bras built for all women; that doesn’t compromise comfort, fit, or aesthetic. A collection that lifts, shapes, and supports — without excess materials that pinch or bulk. Bras that look and feel great in every size.

We committed to that vision by spending two years getting our first four silhouettes right. Hundreds of samples, 80+ fittings, over 35 sizes, and more to come.

We support you.

Love,

CUUP

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