Our Story

Boobs are complicated.

They are different shapes, sizes, and densities....and the bigger they are, the more support they need.

Believe it or not, 66% of women in the U.S. wear a D-cup or larger — the very size where supportive construction becomes expensive and complicated. As it’s easier and cheaper to make a bra that doesn’t require a considered foundation —

2/3rd's of the female population has been largely ignored.

The industry wants you to believe that you are “too big” or “too small." Perhaps you’ve heard a salesperson reply with “sorry we don’t make it in that size.” Why? Because it’s easier and cheaper to squeeze you into the 15-20 sizes typically offered than produce the 30+ sizes you need.

What you wear should be made to fit you, not the other way around...and we made it our mission to change that.

We began with a vision: to create a collection of flattering, comfortable and unrestrictive bras built for every woman — without compromising comfort, fit, or aesthetic. Bras that lift, shape, and support — without excess materials that pinch or bulk. That look and feel great in every size: A to G.

So, after two years, hundreds of samples, and 80+ fittings — we are proud to introduce ourselves.

We support you.

Love,
CUUP

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