Customer Service

We support you through all your most intimate needs. Every one of our most commonly asked questions is answered below. Can’t find what you’re looking for? Contact us instead.

What makes CUUP unique?

CUUP started with a question: Why is it so hard to find a sexy bra that fits? The female body is vastly unique across the board, with an almost infinite number of shapes and sizes. In fact, more than ⅔ of women in the U.S. wear a D cup or larger.

Within the current market, most manufacturers offer fewer than 20 sizes. The reason for that is simple, actually—more sizes mean increased inventory costs, more meaningful investments, more technical know-how...especially when it comes to designing larger cup sizes. With such difficult-to-find sizes and limited options, women often squeeze into bras that are a little off (some call them “sister sizes”), or intimates that compromise design.

We wanted to change that. With CUUP, we’re here to offer something that’s consistent across all sizes, and to all women. To do so, we partnered with a vertically integrated product development and intimates manufacturer. Together, we fundamentally re-engineered how bras have been made—to date.

Now, after two years, hundreds of samples and countless fittings, we’re proud to introduce CUUP, a naturally inclusive brand supporting every woman. All with a focus on providing real substance on all accounts.

In short, we wanted to redefine the way bras look and feel. No unnecessary lining, wings or slings. Simple, clean aesthetics. From A to H.


How should the bra fit?

Did you know? A bra’s primary support system starts with the band. This means that the band on your CUUP bra will be relatively tight to start, but won’t leave any marks behind either. Give your new bra about 30 minutes of wear and you’ll feel the band conform to your body for good.

It’s best to wear your bra tight enough so that only one-to-two fingers can fit under the band. Ideally, you tighten your bra using the middle to loosest hook. That way, you can accommodate for natural weekly or monthly fluctuations in size with some minor stretching. 

Every bra’s cups should lay flat against your chest with no gaping or spillage over the top or sides. The straps should keep tight—without digging in or leaving marks. Try adjusting each side of your straps individually to even out minor differences in the way your body fills the cups.

You should never feel any wire poking. All CUUP bras are made with a thin wire that is extra flexible, noticeably lighter and moves with you—no poking.


How do I find my CUUP size?

Not sure what size you are? Don’t worry—85% of women everywhere aren’t either! Visit Find My CUUP Size to figure out your perfect fit.

If you’d like a little more guidance, you can book a fitting or start a chat on our website to connect directly with our fit therapists.


How do you ensure quality?

Our team has extensive experience in the intimates space. We work directly with a vertically integrated product development and manufacturing partner that has been producing bras globally for 30 years. This means we’re able to address all design and production challenges immediately, and at the source. As a result, any and all changes we make happen within a timeframe that’s much shorter than the industry standard. 

From fabrics to all other hidden components, we’ve taken the utmost care with our products, choosing only the highest quality materials. All our bras go through a series of wash and wear tests to meet (or exceed) the care label expectations. We set out to make intimates we know women need. With that, quality and integrity is our priority. In other words, we only made the things we’d like to wear ourselves.


How do I care for my pieces?

Compared with the rest of your wardrobe, bras and underwear need a little extra love and care. They’ll last longer that way. 

Our bras are made minimal with lightweight materials. Here are a few easy tips to keep them pretty:

  1. Wash by hand, whenever possible. 
  2. Otherwise, wash your bras in a mesh bag – like the one we sent you as a gift with your first order! Be sure to wash alone or with similar colors.
  3. Air dry! All CUUP intimates line dry quickly. It’s best to avoid the harsh machine tumble. 
  4. Less is more—no need to wash your bra every time you wear it. 

You love the soft stretch of CUUP underwear, but that delicate touch means our bottoms need similar care: 

  1. Machine-wash as a delicate or hand-wash in warm water. 
  2. Do not use bleach. Let’s keep those colors fresh. 
  3. Dry on low heat to keep your underwear stretchy and supportive.


    How does the Get $30 program work?

    Happy with CUUP? Know someone else who would be too?

    We’re so glad to hear! Use this link to introduce CUUP to your friends and family.

    As a sign of our appreciation, we’re happy to gift you $30 in CUUP credit, which you can use for your next purchase*. After you’ve made your referral, we’ll send you an email with a $30 off code. Thanks for shopping!

    *Please note that the referred customer must be new to CUUP, order product for a value of $50 or more and use their referral code at checkout. It will then take about 5 days for you to receive your $30 CUUP credit. Any attempts at a self-referral will be automatically voided.


    Standard Shipping

    All orders are sent via DHL or Fedex. We offer free Standard Shipping on all our bras, or on orders of $50 or more. For orders under $50, standard shipping is $2.99. Standard shipping takes up to 3-10 days (this may vary for orders shipped to Alaska and Hawaii) from ship date.

    In our attempt to ship orders as quickly as possible, orders cannot be edited or cancelled once submitted.

    Expedited Shipping

    Get it sooner! Here are two ways to accelerate your order:

    Option 1: Expedited Shipping (DHL Expedited)

    • $8 at checkout
    • Takes 3-8 days
    • Expedited orders need to be placed by 2PM EST to ship the same day
    • Please note: no weekend deliveries

    Option 2: Overnight Shipping (FedEx)

    • $28 at checkout
    • Takes 1 business day
    • 1-day shipping orders need to be placed by 2PM EST to ship the same day
    • Please note: no weekend or PO Box delivery


    Do you ship internationally?

    Unfortunately, we don’t currently offer international shipping. Stay tuned! 

    How can I track my order?

    Once you’ve placed an order with us, we’ll send you your tracking info via email. Note that this can take up to three days.

    Still haven’t received your tracking info?

      • Check your spam folder—it can get stuck in there sometimes
      • If you already have a CUUP account login, you can also find your tracking number there 
      • Still not seeing it? Don’t worry—just contact our customer service team and they’ll investigate.


    Return and Exchange Policy

    Returns and exchanges are free and easy for all full-priced bras.

    Eligible bras can be returned or exchanged within 30 days of the original purchase date. Please note, however, that all underwear is final sale and cannot be returned or exchanged. Any bras purchased on sale are final sale and cannot be returned or exchanged.

    No need to return the wash bag you received - you can keep this free gift! Once we’ve received and processed your return, we’ll refund your original payment method with the initial purchase amount. Please allow 5-7 business days for the refund to process.

    If you’d like to exchange an item for a new size, the process is seamless and the shipping is free. We’ll process your exchanged item as store credit, which you can immediately use to buy your new item(s).

    To initiate a return or exchange, please visit our Return & Exchange Center

    Please note that if you are returning multiple orders, each order will need to be returned in a separate box, using the unique label assigned for that order. This will ensure that the returns are processed correctly and timely!

    Need help finding the right size?

    Not sure about your size or need help with your exchange? We'd love to help! Schedule a complimentary video fit session with our Fit Therapists here or send us an email and we'll be happy to help!



    Damages and Defective Product Policy

    We offer a 60 day guarantee for damaged items. If the product you ordered is damaged, please report it to us within 60 days of receipt to initiate a return for a full refund, or an exchange for a replacement.


    Customer Service Contact 

    We're here for you Monday through Friday (9.30am to 5pm EST) if you'd like to speak to our Fit Therapists™ or CUUP customer service team. Please note that we are experiencing higher email volumes at this time so response times will be slower than usual. Thank you for your patience.

    For Customer Service inquires, please send us an email at


    Press/Marketing Contact

    For press inquiries, please write to us here

    For marketing or collaboration inquiries, please write to us here

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