Size expansion has always been a priority for CUUP, but we understand your frustration as you wait on updates. We value our community’s voices and created this page to update you as we make progress.
WHY HAS IT TAKEN THIS LONG?
The short answer: size expansion is far more complicated than adding an extra inch.
We were deep in the development process, when we realized we needed even more advanced fabric & construction technology to deliver the same quality of product in extended band & cup sizes, which naturally require more strength & support. So, we went back to the design table.
WHAT HAPPENS DURING THE DEVELOPMENT PROCESS?
A bra is one of the most complicated garments to make. One silhouette is made up of over a dozen individual pieces, using a range of different construction methods from traditional (sewing) to more futuristic (ultrasonic line bonding).
We are an innovation-led brand, not a fast fashion company. Like all good design, many advanced steps are harmonized to create a distraction-free garment that truly solves a problem.
Our advanced product development process for every silhouette we make includes:
- Researching unique needs (functional & emotional)
- Testing and validating materials
- Advanced pattern-making
- Customized mold development
- Live fittings on model
- Feedback-led wear testing
Every time we add a cup or band size, we have to re-enter this process of rigorous testing, which many other brands skip when prioritizing speed over support.
We set the bar high with this process, because we aim to create a category-disrupting bra with 360 degree fit. As we rewrite the way underwear should look & feel, we reject the short-cuts and fast fixes that women have accepted for far too long.
WHAT'S COMING AND WHEN CAN YOU EXPECT IT?
We are excited to roll out our next chapter of sizing later this year – which will include 40 bands and other exciting additions to the CUUP collection. We are currently in advanced stages of prototyping and are conducting comprehensive fittings alongside cutting-edge testing.
We will actively update this page as we progress.
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