Size expansion has always been a priority for CUUP, but we understand your frustration as you wait on updates. We value our community’s voices and created this page to update you as we make progress.
WHAT'S COMING AND WHEN CAN YOU EXPECT IT?
CUUP is launching 14 new sizes, 53 in total
38H, 40B-40G, 42C-42F, 44C-44E in:
The short answer: size expansion is far more complicated than adding an extra inch.
We needed to match the stretch, flexibility, sheer comfort, and minimal design that are intrinsic to our brand DNA.
When we realized that our materials weren’t translating the same wear experience to extended band and cup sizes, we went back to the design table. We deconstructed every component and re-engineered both material and fit to support your needs.
WHAT HAPPENS DURING THE DEVELOPMENT PROCESS?
Instead of relying on a mathematical algorithm, we worked with real people to guide and inform our development process – that included creating a custom grading system and developing new fabric solutions.
Our refinement process is informed by a structural and anatomical understanding of how our silhouettes feel and look on the body. We always return to our pillars of support, style, and function – and take no shortcuts to deliver a final product that we know you will love.
HOW DOES CUUP'S SIZE EXPANSION DIFFER FROM THE INDUSTRY STANDARD?
Often 40-44 band customers only have options that look entirely different from 30-38 band bras. More boob coverage means added layers of fabric and over-engineering that, in our opinion, diverges from our brand ethos.
CUUP takes an atelier approach to design and development. We’ve customized our patterns to respond to the ways bodies change proportionally, in order to make sure they work for every size.
We lean into every detail – like underwire, mold depth, refined strap width, wing shaping, and gauge wire size – knowing that this process of refinement is integral to understanding how our bras wear over time.
We’re appropriating these materials in entirely new, unique, and exciting ways. By getting down to the millimeter, we’ve been able to offer a design solution that feels sexy, minimal, and empowering.
WHY HAVE WE LAUNCHED OTHER PRODUCTS AND COLORS BEFORE EXTENDED SIZING?
Our Swim silhouettes are made from a heavier fabric that’s more durable and doesn’t have the same functionality that Mesh does, so its validation process is entirely different.
With Mesh, we’re asking a vulnerable material to be lightweight and airy, while also delivering stylish support and performance-level function.
Because there’s no bra in the market like ours for 40-44 band customers, we had to design a custom testing method – something that’s more well established with a Swim collection.
The pandemic not only limited our ability to have in-person fittings and wear-testing that our development process relies on, but it also greatly affected our supply chain – and the factory that supplies our Mesh material was hit the hardest.